Latest News

Netflix falls as investors fear a slowing of growth and less data on viewership

Netflix shares fell more than 10% Friday after the company forecasted another quarter of lower revenue gains, and reduced viewership data. This fueled fears that Netflix's industry-beating growth may have peaked.

If losses continue, the stock will lose $35 billion of Netflix's $313 billion market value.

The streaming giant has reduced the frequency of the viewing-hours reports to just once a month from twice a week starting in 2027. This follows the scrapping last year of subscriber counts. Investors are left in the dark, as the company faces increased competition from both traditional media and YouTube. Ben Barringer is the head of technology at Quilter Cheviot. He said that removing data points from investors will result in a market reaction if results aren't up to par.

Netflix's unsuccessful pursuit of Warner Bros?earlier in the year has also raised questions about its next growth phase amid?slow ad supported streaming?tier, which it has long hailed as a major growth driver.

Since its all-time high of June 2025, the stock has fallen by 44%. This includes a fall of over 20% just this year. Analysts said that after a strong 2025 content slate that included its hit scifi series, "Stranger Things", and South Korean drama, "Squid Games", the company has a weaker line-up of content this year which could impact growth.

Mike Proulx, Forrester's research director, said that pulling back engagement reporting just as engagement is being highlighted gives off the impression of a 'nothing here' feeling. Netflix's ability to keep?subscribers engaged is crucial, as the company has traded at a higher premium than other media companies with a smaller subscriber base.

Netflix is valued at nearly 20 times its expected earnings for the next year, compared to 13.5 times Walt Disney, and 6.6 for Comcast. This shows the premium that investors give the streaming giant.

Netflix's quarterly revenue and earnings were below Wall Street expectations, but at least 18 analysts still lowered their price targets. The median price target is still about 40% higher than Thursday's closing prices.

(source: Reuters)