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Sources say that the Indian court has dismissed Asian Paints' appeal against the antitrust investigation.

Six people with knowledge of the proceedings confirmed that an Indian court dismissed Asian Paints' request to halt a current antitrust investigation against the company on Thursday.

The Competition Commission of India has opened an investigation into Asian Paints. This paints manufacturer, with a 52% share of the market, was investigated after officials found that a complaint by Birla Opus, the biggest paints producer in India, had merit. Birla Opus claimed that Asian Paints abused their dominant position by giving discounts and incentives for dealers.

Asian Paints tried to end the inquiry by filing a case at the High Court of Mumbai in July, arguing CCI officials had damaged the company's reputation by publishing and then deleting allegations made against its CEO in the investigation order.

Six sources said that the High Court dismissed the company’s claim in a short hearing on Thursday. A detailed order would be issued later.

One source said that the court found no merit in Asian Paints' complaint.

Asian Paints has not responded to our request for a comment.

CCI and Birla Opus - the paints division of Aditya Birla Group, Grasim Industries led by billionaire Kumar Mangalam Birla – also failed to respond to requests for comments.

Paints are a profitable business in India. The country is one of the fastest growing economies on the planet.

Elara Capital data show that Birla has eroded Asian Paints dominance since its launch in 2024. The company has grown rapidly, reaching a market share of nearly 7% by March.

In its initial review, the CCI found that Asian Paints had imposed unfair conditions to dealers. It called this "exploitative behavior".

(source: Reuters)