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India's PVR Inox reports wider quarterly loss due to a tepid movie slate and sluggish spending in urban areas

PVR Inox reported a larger quarterly loss on Sunday, as the lacklustre lineup of new films and low urban spending dampened attendance.

The company formed by the merger between PVR and Inox Labels reported an adjusted consolidated Loss of 1.06 billion Rupees ($12.48 Million) in the Fourth Quarter, compared to a Loss of 901 millions rupees one year earlier.

PVR blamed the poor performance on an "uneven release calendar" for fiscal 2025, with March being a weak month. This lack of content was a major factor in the overall decline of admissions and revenues.

Only the historical action film, "Chhaava", delivered a strong performance at the box office during this quarter.

Subdued urban demand is a result of a combination of sluggish wages and high living costs, combined with a moderate inflation rate.

The average ticket price increased 10.5% in one year, but the per-head expenditure on food and beverage dropped by 3.5%. This led to a 7.8% drop in revenue for the food and beverage segment.

PVR Inox is rereleasing older films and offering weekday discounts to encourage audiences. Even so, occupancy dropped by 208 basis point to 20.5% and total admissions fell 6.3%, to 30.5 millions.

PVR Inox’s total revenue decreased marginally, to 12,50 billion rupees.

(source: Reuters)