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Inditex, Zara's owner, reports strong August sales despite heatwaves

Inditex, the owner of Zara, reported better than expected results for its autumn trading on Wednesday. Currency-adjusted sales were up 9% during August, even as extreme heat in Europe changed shopping habits in Zara's biggest market.

Fast-fashion giant, Zara, made EUR11 billion ($12.8billion) in sales during its second quarter from May to July. This was a good showing considering the summer's high energy prices and the weakened consumer sentiment due to?the ongoing Iran War.

Oscar Garcia Maceiras, CEO of the company, said that "these excellent results demonstrate the extraordinary abilities of our teams." He added that they were operating in an "extremely complex global environment."

Inditex's share price is soaring: it hit a record EUR59.1 in the last month. The IPO filings by Shein, a cheap fashion platform, revealed a slowed down sales pace, a sign that the pressure on European fast-fashion companies like Zara and H&M to compete is easing.

Inditex is trying to attract more lower-income shoppers that may have been turned off by Zara's move to higher prices.

Inditex's first-half gross profit increased by 8.3% to EUR11.6 Billion, with a margin of 58.7%.

LONGER, HOTTER SUMMERS

The hot weather is affecting retailers in Europe and America, who are forced to change their sourcing schedules.

According to European Union scientists Western Europe experienced its hottest June and July ever, as climate changes pushed temperatures up, fueling?wildfires throughout the region.

RBC analysts estimate that Inditex's annual capital expenditure is three times greater than its Swedish competitor H&M.

(source: Reuters)