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AI datacenter boom threatens to destroy Big Tech's Net-Zero plans

Cloud computing and AI consume energy and water

Climate crisis in the sector

Big Tech claims its accounts are transparent and open

By Carey L. Biron

According to the research, the tech industry faces a "climate crisis" because its data centers require more and more electricity and water in order to power fields such as artificial Intelligence (AI) or cloud computing.

The narrative has changed, from "we're set on the target" to "we're not really sure but we'll make it."

He said that the picture was further complicated by ongoing discussions about how to report and count future emissions.

Big Tech says it will fight climate change, and is working to be environmentally sustainable in every aspect of its business.

Day points out that Microsoft in February called its 2020 sustainability goals "a moonshot".

Then it said: "We had to admit that the Moon has gotten farther away."

The report shows that the company's energy demand has tripled in the last three years, due to its investment in huge warehouses which house computer systems that allow users to store photos, listen music, chat with AI chatbots, and more.

Microsoft has declined to comment.

DATA HUBS

In recent years, the proliferation of data centres has exploded. Statista reports that North America had fewer than 1,500 data centers in 2014. By this year, there were more than 5,400.

The average size of their homes and the power they use has also increased.

Environmental campaigners worry that the growing reliance of data centers on energy and water will undermine these ambitions.

According to McKinsey Consulting, AI is expected to consume about 12% of U.S. electricity by the end decade. This could make it more difficult for companies transitioning from fossil fuels that are harmful to the planet to clean energy.

GROWING GAP

The new report, based on information publicly available, shows massive increases in emissions by companies along with seemingly minor changes to sustainability plans.

NewClimate reports that the accounting is hazy, making it difficult to pinpoint the difference.

Amazon's pledge of being net zero by the year 2040 is "unsubstantiated" and leaves out large parts of its business. It relies on market-based solutions, such as carbon credit.

While many companies outsource a large portion of their operations to third parties, such as using data centers that they do not own, Meta and Microsoft do not include these operations in the total emissions.

Apple and Google have not responded to our requests for comment.

Meta declined to comment, but a spokesperson stated that the company is transparent about its emissions and energy consumption. The spokesperson also pointed to the 2024 blog regarding the energy approach.

Amazon stated that the report "mischaracterizes and makes inaccurate assumptions all throughout" -- even its disclaimer acknowledges NCI can't guarantee its accuracy.

"By comparison, we have an independently audited seven-year track history of delivering transparently facts that adhere to global reporting standards."

AI is also referred to as a technology that transforms industries and households, causing energy consumption to increase.

Amazon listed several sustainability initiatives, including more efficient delivery routes or a reduction in water usage.

In a press release, it stated that "We are excited about the future and will continue sharing our progress in an open manner."

NewClimate’s report also highlighted a much wider concern, given that these companies are the foundation of the digital economy as a whole, said Nick Dyer Witheford, professor of information and Media Studies at the University of Western Ontario.

He pointed out the role Big Tech companies play in driving carbon dioxide emissions "through digitally targeted advertising, online shopping, and influencer culture".

It is the role that giant digital corporations play in maintaining a global regime based on hyper-production and constant consumption, which needs to be addressed.

According to the Environmental and Energy Study Institute (a U.S. think-tank), more than half the 5,400 US data centers that were operating in March used fossil fuels.

According to the International Energy Agency, data center energy consumption is expected to increase by 12% between 2017 and 2024. By 2030 it will double again.

Anurag Srivastava is a professor of computer science at West Virginia University. He said that within three years, almost half the demand for AI datacenters will come from utilities and grid operators.

Srivastava explained that AI usage is likely to change quickly and in large numbers, depending on time of day, or a certain meme or digital trend that is sweeping the Internet.

He said that gas is a source of energy that can be ramped up and down rapidly - unlike nuclear power or other sources.

He said that solar can be done the same way as long as it is located in the right place. Large storage batteries may help.

Srivastava explained that this raises the stakes, as a gas-powered power system capable of handling such peaks and valleys would come at a cost, both financial and environmentally.

(source: Reuters)