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Amazon sued by customers over claims of seafood sustainability

Amazon.com was sued by consumers on Friday who accused it of misrepresenting the benefits to the environment?of the seafood that is sold on its platform, a practice called greenwashing.

In a proposed federal class action, consumers claimed that labels with phrases like "dolphin-safe," "responsibly source," "sustainable," and "wild caught" led them to believe Amazon's seafood sources cause minimal harm to the oceans and environment.

Consumers called these?representations unsubstantiated, or materially incorrect because most fishing boats are not tracked publicly and some vessels obscure their location by disabling transponders. The consumers also claimed that at least a fifth of imported wild-caught fish is not responsibly sourced.

The complaint stated that Amazon "markets the greenwashed products with broad sustainability messages, but without providing disclosures needed to prevent consumer misinformation."

Andy Jassy, the Chief Executive Officer of the Seattle-based company, said in a conference call with analysts on April 29, that it is aiming to be the second largest U.S. retailer with gross sales exceeding $150 billion by 2025.

Amazon and the lawyers that represent it in consumer class actions have not responded to comments immediately. The company is frequently sued over the products that are sold through its platform, even by third-party sellers.

BUMBLE BEES, CHICKEN FROM THE SEA, STARKIST

The lawsuit targets dozens of products including tuna, salmon, and other seafood under brands such as Bumble Bee and StarKist, and Amazon's "365 by Whole Foods Market".

Madeleine Rogow from Los Angeles and Adam Sorkin from Chicago, who led the plaintiffs, said that they would not have purchased or paid less for their fish if Amazon had disclosed its "true sustainability nature."

Amazon is accused of violating Washington consumer protection laws. The lawsuit seeks punitive and compensatory damages as well as restitution from the people in?the United States.

In the Friday lawsuit, the respective?parents of Bumblebee, Chicken of the Sea, and StarKist -- Taiwanese FCF, Thai Union Group, and South Korea's Dongwon Industries - are not defendants.

(source: Reuters)